Wool That Fights Climate Change: Regenerative Farming

First we launched Responsible Wool. Now we're proudly offering Regenerative Wool, a fiber that's actually helping to restore grasslands in Patagonia and fight climate change.

It's one way we're ensuring a sustainable future for the next generation.


Through our purchasing practices, we’re supporting regenerative farmers who use progressive animal welfare and land management policies, allowing sheep to graze in ways that emulate the natural patterns of wild migrating herds.


“Nature’s design is so perfect that if we start trying to mimic nature, we find that some decisions solve several problems at the same time.”

—Pablo Borrelli,

Co-Founder of Ovis 21

man holding fleece from sheep
rancher herding sheep on horseback


Overgrazing and conventional ranching have led to soil erosion and desertification in much of the region.

But sheep, once seen as a problem, are providing a solution for land degradation. When managed holistically and rotated between pastures, their grazing helps to aerate the soil and add nutrients and carbon back into it. This in turn allows new life to grow—and animals and plants to thrive together.


Grasslands absorb excess carbon from the atmosphere and store it in the soil. In the face of global warming, these unique ecosystems are more vital than ever—grasslands, resilient carbon sinks, are less impacted by drought and wildfires.

By working to restore grasslands in Patagonia, we can regenerate the natural systems that support life on our planet—and help mitigate climate change.

regenerated grasslands in Patagonia, Argentina
rancher walking on regenerated grasslands in Patagonia

The vast grasslands of Patagonia, located in southern Argentina and parts of Chile, span an area the size of Alaska.

map of the grasslands of Patagonia