We want to make clothes in a way that actually helps make things better.
That’s why we’re rethinking everything we know.
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We’re moving away from a linear model,
to one that is truly circular.
That means choosing fibers that are
regenerative,
renewable,
& recyclable.
at the end of their useful lives.
So that the clothes we make today
become the raw materials for clothes we make tomorrow.
It also means adopting smarter processes that require
Less water energy
and fewer chemicals.
Because the easiest way to clean up our planet
is to do things right from the very beginning.
The journey to circular will be long. And we won’t always get it right.
But there is no plan B.
We’re committed to designing a future
Where benefits for some don’t mean sacrifices for others.
We’re committed to designing a future without waste.
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