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Our new merino is helping to fight climate change, one sweater at a time.
In 2018, we launched responsible wool, a new kind of merino that marked an important step in our commitment to build a more holistic and transparent supply chain. Now, I’m excited to introduce regenerative wool, a fiber that goes even further by actually helping to restore grasslands in Patagonia.
We’re working with farmers in Argentina who use progressive animal welfare and land management practices, allowing sheep to graze in ways that mimic natural patterns. Once considered a problem, sheep are providing an important solution for land degradation—their grazing improves soil quality and increases biodiversity. Grasslands are a vital ecosystem that absorb excess carbon in the atmosphere. By working together to restore this ecosystem, we’re helping to fight climate change, one sweater at a time.
We believe it’s no longer enough to do less harm. We want to make clothes in a way that actually makes things better. That means engaging with partners who share our values—other brands, our suppliers and our customers. And that’s how we approached our responsible and regenerative wool programs: by partnering with Textile Exchange and now you.
We’re so grateful that you are part of our journey—we can’t do this impactful work without you. If you’d like to know more about responsible & regenerative wool, feel free to contact us at email@example.com.