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I’m excited to talk about a new kind of merino we introduced in 2018. We call it responsible wool and it marks an important step in our commitment to help build a better industry.
Our supply chain—made up of farms in Argentina, Australia and New Zealand— represents an innovative approach to fiber sourcing: It’s holistic and traceable. From the beginning I’ve loved natural fibers, and the clothes we make with responsible wool are as soft and luxurious as ever. But now they come with the peace of mind from knowing that the sheep are raised according to the Five Freedoms of Animal Welfare and the land is managed with deep concern for soil health, biodiversity and the protection of native species.
I believe that the only way we’ll have a more responsible industry is if we help lead the change. That means engaging with partners who share our values—other brands, our suppliers and our customers. And that’s how we approached responsible wool: by partnering with Textile Exchange, the right farms and now you.
We’re so grateful that you are part of our journey—we can’t do this impactful work without you. If you’d like to know more about responsible wool, feel free to contact us at email@example.com.